A re-brand for Chippewa Boots. Traditionally their products have been marketed to workers who value function over fashion. I re-branded the company to attract the growing number of young, hip, fashionable men, who want items that are made in America, and whose style reflects an enthusiasm for America’s working class heritage. All of the images are sourced from the Library of Congress’ extensive photograph collections.
Below is a selection of the final design applications, to view the full case study and design process click here
